Marketing Tools: Promo Codes, Email Campaigns, and Social Sharing

Introduction

Effective marketing drives ticket sales and event attendance. Eventiry provides comprehensive marketing tools to help you reach your audience and maximize event success.

Creating Promo Codes

Promo codes offer discounts to specific audiences:

1. Navigate to "Marketing" in your dashboard
2. Click "Create Promo Code"
3. Enter a unique code name
4. Choose discount type (percentage or fixed amount)
5. Set discount value
6. Configure usage limits and expiration
7. Apply to specific events or all events

Promo Code Strategies

Use different codes for different purposes:

• Early bird discounts
• Group discounts
• Student rates
• Last-minute promotions
• Referral rewards

Email Campaigns

Send targeted emails to your audience:

• Event Announcements: Notify subscribers about new events
• Reminders: Send timely reminders before events
• Updates: Share event updates and changes
• Post-Event: Thank attendees and request feedback

Email Templates

Use Eventiry's email templates or create custom ones. Personalize messages with attendee names, event details, and dynamic content.

Social Sharing

Make it easy for attendees to share your events:

• One-click social media sharing buttons
• Pre-formatted social posts
• Shareable event links
• Track sharing analytics

Marketing Analytics

Track marketing performance:

• Promo code usage and revenue impact
• Email open and click rates
• Social sharing metrics
• Marketing channel attribution

Best Practices

• Create urgency with limited-time offers
• Segment your audience for targeted campaigns
• Test different promo code strategies
• Monitor email engagement and adjust timing
• Encourage social sharing with incentives

Conclusion

Effective use of marketing tools significantly impacts event success. Experiment with different strategies and use analytics to optimize your marketing efforts.